Being your own boss isn’t all sunshine and rainbows, oftentimes we find ourselves running low on motivation. Despite many articles and testimonials from entrepreneurs themselves, it’s hard for people to understand just how much work goes into running a business.

It’s exhausting and, at times, disheartening.

It takes years of dogged effort before any results turn up – but before you’ve reached that stage you never know if you’re on the right track. Sure, you might turn a regular profit most months, but you never know whether 10 or even just a year down the road you’ll be closing shop.

That’s why we’ve collected these 25 motivational quotes – to remind each other to keep moving forward even when the going gets tough.

1. Tony Robbins

Quality questions create a quality life. Successful people ask better questions, and as a result, they get better answers.

2. Gary Vaynerchuk

The truth is that finding happiness in what you do every day is so imperative.

3. Nick Vujicic

Sometimes you may feel like you are just about to realize your goal only to fall short. That is no reason to quit. Defeat happens only to those who refuse to try again.

4. Baroness Michelle Mone

The secret is to try and do 75% of the things you’re really passionate about and maybe 25% doing the shitty jobs that have to be done.

5. Brian Tracy

You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.

6. Warren Buffett

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

7. Tony Fernandez

I don’t care about failing because I do not want to sit down in my older years and say, ‘How come I didn’t try?’

8. Robert Kiyosaki

Starting a business is like jumping out of an airplane without a parachute. In mid air, the entrepreneur begins building a parachute and hopes it opens before hitting the ground.

9. Randi Zuckerberg

I wish I knew how scary it is. I once heard someone say, ‘You’re not a true entrepreneur until you feel like you’re about to vomit more than once a day from nerves or fear.’

10. Les Brown

If you take responsibility for yourself you will develop a hunger to accomplish your dream.

11. Oprah Winfrey

Don’t worry about being successful but work toward being significant and the success will naturally follow.

12. Roy Ash

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.

13. Arianna Huffington

One of the greatest skills of leadership is being unflappable. Anytime you do anything in the world; there’s going to be criticism.

14. Ryan Holmes

When in doubt, bootstrap. Using your own personal resources is the easiest way to start a business. You don’t have to convince investors about the merits of your idea. You just have to convince yourself.

15. Sami Inkinen

Starting a company extracts so much energy and conviction that not having a clear-cut goal and meaningful mission can hamper your success.

16. Darmesh Shah

No matter how many customers you have, each is an individual. The day you start thinking of them as this amorphous ‘collection’ and stop thinking of them as people is the day you start going out of business.

17. Emily Brooke

If you are working on a product that’s going to be consumer-facing, then feedback is invaluable. You should be out there being brave and talking to people and asking for feedback as much as possible.

18. Kevin Rose

Don’t let others convince you that the idea is good when your gut tells you it’s bad.

19. Steve Jobs

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.

20. Michael Jordan

I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game’s winning shot and missed. I’ve failed over and over and over again in my life and that’s why I succeed.

21. Marc Benioff

The secret to successful hiring is this: look for the people who want to change the world.

22. Michael Dell

Ideas are commodity. Execution of them is not.

23. Reid Hoffman

If you are not embarrassed by the first version of your product, you’ve launched too late.

24. Evan Williams

User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.

And finally…our favourite quote:

25. Henry Ford

Whether you think you can, or think you can’t – you’re right.

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