First of all, what’s so important about marketing? Simply put, it’s the difference between mediocrity and making millions.
It is your single most effective tool for getting your message across to your clients, making more money for them and for your business.
So…what better way to learn marketing, than from the $9.4 billion legendary marketing genius, Jay Abraham?
Highly regarded as a world marketing genius in numerous publications such as Forbes Magazine, The New York Times and Inc. Magazine, Jay Abraham is also a keynote speaker in the United States and all around the world including China, Japan, Russia, and Singapore.
He’s a distinct authority in the field of business and marketing, and has a wealth of wisdom of over 40 years – plus tried and tested strategies that will help you achieve maximum results with minimum effort.
Thinking like a marketing genius requires you to revolutionize your entire mindset. You’ve got to be willing to consciously train yourself to throw out limiting beliefs and fears, and welcome a sense of boundless potential and possibilities.
Once you release yourself from status quo and fear of change, you’ll find yourself thinking more effectively and more profitably about all aspects of your life. From how you operate your business or career, to how you maximize your time doing the things you love with your family and loved ones.
And here’s the thing – the more you practice, the more you’ll find that thinking outside the box begins to happen automatically, without effort.
When you expect returns on everything you do, not just for yourself, but for everyone around you, you’ll find that you will live life with infinite passion. And passion is at the heart of thinking like a marketing genius.
It might seem like passion is this intangible quality that some people have and some people don’t. Take a moment to explore the Five Pillars of Passion and ask yourself whether they are present in your life.
Approaching your day with energy is partly a physical phenomenon. You’ve got to take care of your body, eat right, sleep right, and get the exercise you need to stay healthy and strong.
If you’re doing everything you should be to stay in shape and you’re still dragging through your days, it’s because you’re allowing negative issues to drain your energy. Energy comes from a healthy sense of self-worth and recognizing the value you and your business bring to others on a daily basis. Remember, in order to care for others, you must also take care of yourself.
A vision for your business functions the same way: you simply can’t expect to achieve anything in the short term if you don’t know where you are going in the long term. Vision is not a dollar amount or a sales goal.
You must have a clear picture of what is possible for you and what you can give to others—a picture of how you’re going to fulfill your purpose. Your vision will only realize itself when you believe wholeheartedly that it’s worthwhile. And that starts with believing in the potential of your vision to help others, and not just to make you money.
Once you have a clear vision that you really believe in, you’ll find that you automatically develop a laser-like focus on your purpose. You start defining and promoting the value of your product or service from the perspective of your clients, the people that you serve. And you’ll be focused every step of the way, making sure that everyone understands the value as well as you do.
Next, once you’re focused on the value that your vision can provide to others, you will absolutely have total commitment. You’ll be completely unwilling to take no for an answer. Form a detailed picture in your mind of yourself already enjoying the outcomes of fulfilling your vision.
Imagine the consequences of not following through on your vision. Conjure up these pictures every morning for the next thirty days. You’ll find that your subconscious mind will take over the process, and the specific steps you need to take day by-day will become clearer to you.
As every child who has ever read The Tortoise and the Hare knows, when you follow the rules of the road, you get where you’re going faster and easier. Fully dedicating yourself to the service of others means that you commit yourself to excellence in all you do.
Your whole goal is to help make someone’s life better—and there’s no way to do that if you compromise your own integrity in the process. Follow a code of conduct and be worthy of your purpose.
Energy, vision, focus, commitment, and a code of conduct—will help you develop the mindset of a marketing genius.
The next step is to apply that strategy in pragmatic ways, so that you’re not just thinking beyond your past limitations, but achieving results as well.
If you approach business with the mind of a marketing genius, you’ll find very quickly that old, narrow-minded definitions of marketing no longer apply. And if you have committed yourself fully to improving other people’s lives, marketing isn’t about fooling people, it’s about educating them.
This strategy is based on the fact that there are only three ways to grow any business. You can (a) increase your client base, (b) increase the amount of each transaction, or (c) increase the frequency of transactions.
So take another look at the three steps. Each one leverages the three ways to create growth. At the same time, each one is still based in education. The most important thing is not putting money in your pocket, but solving problems for your client. And that’s not possible until you clearly define your vision and put together a strategic marketing plan to take you there.
Ready to develop yourself further as a marketing genius? Join us at the Seminar Of The Century!