There are as many different kinds of entrepreneurs as there are clouds in the sky (and in London, that’s a lot).
While each entrepreneur faces a different set of challenges, Tony Robbins points out that those who manage to make it through the hurdles to attain success share a key set of traits.
Cultivate these traits, and you will discover how you can bring your unique vision into being!
What does ‘hunger’ mean in the context of business? It means the constant desire to achieve your goals. It means setting targets and not taking no for an answer—no matter what it takes.
Tony likes to use JK Rowling as an example, and it’s easy to see why: she faced an extraordinary number of challenges and setbacks to getting her first book published. She was on welfare, raising her daughter as a single mum, grabbing time to write on buses and in cafes while her daughter slept.
When she finally finished her book, she was rejected twelve times before finally landing a publisher—and even then only because a curious intern happened to pick her manuscript out of the slush pile and couldn’t put it down.
Through all these setbacks, she persevered—and we don’t need to tell you how that turned out for her. And while it took that one intern to pick up her book—that one opportunity—Rowling never gave up.
As Tony says, “The meeting of preparation with opportunity generates the offspring we call luck.”
And what drove that preparation? Hunger.
“The best entrepreneurs on earth never lose that hunger,” as Tony says. “They are hungry to grow, hungry to give, hungry to contribute. It’s more important than intelligence. There’s nothing that will stop a person who is hungry enough. A hungry person, failure doesn’t stop them.”
So you’re hungry for that success—what pushes you from hunger to action? Drive.
Drive is about taking action to achieve your goals. It’s about moving from one opportunity to the next, until eventually you find the opportunity that opens just the right door.
Tony Robbins uses Sara Blakely as an example. Unlike JR Rowling, she’s not a household name—but the product she invented sure is.
Originally a stand-up comic, Blakely had a stroke of brilliance one night while dressing for a party and cut of the legs of her nylons to make a body shaping garment, and Spanx was born.
Blakely didn’t go from brilliant idea to instant success. Quite the opposite—it took her years of selling her product at tables in malls, on TV, on a reality show, and cold-calling hosiery manufacturers getting “no” after “no” until she found the one who saw the promise of her idea.
Now you’d be hard-pressed to find a woman who hasn’t heard of Spanx (and who doesn’t have one or two in her wardrobe), all because Blakely had the drive to keep going.
The third and final trait, dedication is what pulls hunger and drive together and keeps us pushing through the hard moments. Sometimes, those hard moments involve major setbacks, and sometimes they are just the accumulation of weeks, months or even years of mediocre returns for maximum effort.
Dedication comes from believing not just in yourself, but also in the product or service you are offering. As Tony always says, “Leaders anticipate, losers react.”
If you can anticipate a need in the market and come up with a way to fill that need, then you will be successful.
Take, for example, Ursula Burns, CEO and Chairwoman of Xerox. Burns started with the company as an intern, but over 20 years she moved her way up the company, making such consistent strides that soon she was working directly under then-CEO Anne Mulcahy.
Burns helped transition the company from a manufacturer of hardware to a business service provider—and Xerox continues to make consistent strides in moving to meet the current needs of the market.
Dedication to growing your product, your company and yourself is an essential part of achieving success as an entrepreneur.
Take your life to the next level and discover how to cultivate the key traits of HUNGER, DRIVE and DEDICATION with Tony Robbins’ four-day course, Unleash the Power Within!