When you think of your intimate relationships, the words “marketing” and “innovation” probably don’t spring to mind.
According to life coach Tony Robbins, they probably should.
“Consider this,” Tony says. “In business, companies use marketing in order to get potential clients to want to do business with them. Likewise, they use innovation to find a way to meet the needs of the customer better than anyone else.
“In relationships, it’s the same. You must continuously market and innovate with your partner.”
When you start dating someone new, do you wear your dirty gym kit to every date? No, you probably put great care and thought into what you wear because you want to make a good impression.
Do you pick at every little thing they do that annoys you? Do you take your bad moods out on them? Of course not. Instead, you go out of your way to do things that you know will make them happy because you want them to like you.
Anyone who’s in a relationship has shown that they have the ability to market themselves—it’s how they got the relationship in the first place.
But, as Tony says, we then get comfortable. And when we get comfortable, we get lazy.
“If you want your relationship to be extraordinary, you must spend each day treating it like it’s new,” says Tony.
“If you do what you did in the beginning of the relationship there won’t be an end.”
You have to keep working to meet your partner’s needs. If you make the relationship a rewarding and fulfilling place for your partner, they’ll never want to leave.