How to Stand Out On Social Media

Business & Career

Dec 05

How to Stand Out On Social Media with good design You don’t need to be a graphic designer to create amazing images for social media. 

A picture is worth a thousand words.

In the era of social media, that statement has never been more true! 

The best way to capture attention on your social media feed is with beautiful, eye-catching graphics and images—and there’s an amazing free design tool that can help you make that happen: Canva.

Canva Logo

If you’ve never heard of Canva, get ready to have your mind blown.

This online platform makes simple graphic design easy for everyone, giving average people access to beautifully designed templates and a variety of features for creating beautiful content—and most of it is free!

Yewande Digital Marketing Executive

Yewande

To show you how the site works, our Digital Marketing Executive (and host of our weekday Power Talks), Yewande, chronicled the step-by-step process of designing a social media graphic for Success Resources UK’s Instagram feed.

The creation of a social media graphic

Step 1: Pick your design.

Canva offers a whole range of design formats, from social media graphics to stories and presentations. 

Canva Design Options

Canva Design Options

For this post, Yewande chose the basic Instagram Post template.

Step 2: Upload your images.

Yewande is making a graphic to share with our audience about the National Achievers Congress, so she’s uploaded an image of Gary Vee on stage at NAC.

Photo of Gary Vee uploaded for social media design

Upload Your Photo to Canva

Step 3: Crop your images and add visual and text elements.

Canva enables you to do virtually anything you can think of with an image: crop it, flip it, filter it, adjust it, add text, add stickers, add other elements.

Crop Your Social Media Design

Crop Your Image

For our graphic, Yewande used the simple tools to centre and crop the image and added some quotes from NAC attendees.

Add text and other elements to your social media design.

Add text and other elements.

Step 4: Download and share!

Canva gives you the option to download your design in a variety of formats, including PNG, JPEG and PDF.

For social media, Yewande uses PNG for the best image quality.

Export Your Social Media Design

Export Your Design

Now all you have to do is come up with a clever caption and watch the likes roll in!

social media post made with canva on instagram

The story behind Canva

Melanie Perkins Canva CEO

Melanie Perkins

Canva started its life as a free software for designing yearbooks in Australia called Fusion, which was created by Melanie Perkins and her partner, Cliff Obrecht.

Melanie and Cliff saw a need for access to simple design tools and they filled it, bringing in profit by printing the yearbooks out of Melanie’s parents’ house.

Soon Melanie realised the potential behind what they had created. Why stop at yearbooks? So she left Cliff running the yearbook business in Australia while she travelled to Silicon Valley to try to get investors on board.

There were a lot of roadblocks along the way, chief of which was that Melanie didn’t yet have a tech team, but she persevered, pitching over 100 investors in a one year period. After revising her pitch and learning to kite surf to get an in with investors, she was finally able to get enough people on board to start building Canva.

They took an entire year to develop Canva to ensure that the product was fully ready by the time it launched. It was a gamble, but it’s paid off—Canva is now valued at over one billion USD, with over 10 million users worldwide.

At 31 years of age, Melanie is now one of the youngest female CEOs to lead a tech startup valued at over one billion dollars!

Get creating

Try out Canva for yourself and see what you can create.

Make sure to tag us on social media so we can see your great designs!

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