These days, virtually everyone has at least a couple of social media accounts, and many of us are using social media to help promote our business or ourselves.
Whether you’re using social media purely to keep in touch with friends or to build a business, there’s one thing you need to understand if you want people to pay attention to what you post—and this comes straight from the master of social media himself, Gary Vaynerchuk:
“The way you build your business and the way you make real impact is by great storytelling.”
Your content is competing with so much other noise that if you really want to get noticed, you need to grab people’s attention and tell them a story.
Gary, who has 6.4 million followers on Instagram, says that there is one key element to doing this successfully: evoke a reaction.
“I’m obsessed with the idea of finding ways to tell a story that grabs your attention the moment you take out your phone and scroll through various social platforms,” Gary says.
“That’s the game we’re playing. That’s what you have to focus your energy on.”
“It’s not really about whether someone has time for your content or not. It’s about whether or not they find it interesting. Even though people will sit for hours and watch movies, they’ll scroll past a 1-minute Instagram clip if they’re not into it.”
So… how do you evoke a reaction? Here are a few ideas:
A truly funny image or caption is sure to grab attention!
(preferably with your own achievements!)
Go ahead and brag about meeting your idol on IG, or completing a difficult mountain climb! (or, if you’re Gary Vee, nearly having a show )
Good uses of this are to post about something controversial, or to use FOMO (fear of missing out) to your advantage—just be prepared for negative feedback along with the positive if you go this route.
Happiness, sadness, outrage—all of these emotions will get attention.
Use an unexpected image/caption combo, or take something familiar (like a meme or saying) and use it in an unexpected way.
Do you have more ideas? Share with us on Instagram or Facebook using the links below!